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New arrival — Honey Rouge for her, held up to warm light

Bringing warmth and intention back to your everyday ritual.

001 Velour SIN & TONIC

SIN & TONIC

Rs. 3,500 Rs. 2,500

A seductive blend of dark berries, creamy warmth, and sensual woods. Sin & Tonic opens with the juicy...

002 Velour NO RULES

NO RULES

Rs. 3,500 Rs. 2,500

A fragrance for those who were never meant to follow them.

003 Velour OCEAN MUSE

OCEAN MUSE

Rs. 3,500 Rs. 2,500

Salt air and driftwood over dark amber and oud, wrapped in espresso suede.

004 Velour APPLE ROGUE

APPLE ROGUE

Rs. 3,500 Rs. 2,500

A vibrant expression of fresh fruit and soft sensuality.

005 Velour HONEY ROUGE

HONEY ROUGE

Rs. 3,500 Rs. 2,500

A sweet temptation with a rebellious soul.

006 Velour COCOA MOCHA

COCOA MOCHA

Rs. 3,500 Rs. 2,500

A decadent indulgence, bottled.

The Travel Edit — Combos

Made to carry

Velour leather travel sleeve clipped to a handbag with ribbon and pearls Leather sleeve · included

The edit for her

Three extraits in 15 ml travel sprays, slipped into a hand-stitched leather sleeve that clips to any bag. Morning, evening and everything after.

Apple Rogue
Apple Rogue15 ml · Fruity
Honey Rouge
Honey Rouge15 ml · Sweet
Cocoa Mocha
Cocoa Mocha15 ml · Gourmand
Rs. 999Rs. 2,500Save ₹1501
  • 3 × 15 ml extrait travel sprays
  • Hand-stitched leather travel sleeve
  • Hand-written note from the atelier

The Composition

Every essence is built in three movements. What you notice first is rarely what stays — the architecture below is what gives Velour its hours of quiet presence.

TOP

The Opening

Bergamot, green apple, pink pepper. Bright and short — the first ten minutes, and then gone.

HEART

The Body

Dried rose, honey, cardamom, orris. The character of the fragrance — two to four hours of it.

BASE

The Trail

Suede, tonka, cedar, amber. What remains on a scarf the next morning.

Ocean Muse held to the face — Velour campaign portrait

We believe scent is not an accessory but a presence that stays long after the room empties. Every Velour essence is composed in small batches, wrapped in hand-stitched suede and capped in polished gold. Our compositions are built around texture and depth, where warm gold meets orchard brightness and honeyed shadow. This is not a fragrance as decoration, but scent as atmosphere, as memory, as ritual. A daily gesture that reconnects the body to the hours it moves through.

VELOUR Series
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The Journal

All entries →
Why we stopped chasing the first spray
Atelier — 04.26

Why we stopped chasing the first spray

A note on building fragrance backwards, from the trail up.

The suede sleeve, and the hands that stitch it
Materials — 03.26

The suede sleeve, and the hands that stitch it

Nine minutes per sleeve, in a workshop outside Florence.

Ocean Muse: salt, driftwood, and a dark amber
Essence — 02.26

Ocean Muse: salt, driftwood, and a dark amber

The longest composition we have released to date.

Letters from the atelier

New releases, restocks and the occasional note on materials. Roughly once a month.